Though regarded by Japanese as one of the nations's top culinary hotspots, Niigata is waiting to be discovered by foreign travelers. And with the Joetsu Shinkansen line from Tokyo making the trip free and easy for JR Pass holders, there's no better time than now to visit this prefecture of rice, sake, snow, and adventure.

Take a short trip from Tokyo to Niigata.
We have Hotels and Packages connecting to other Prefectures!

Easy Travel from Tokyo!

NIIGATA Cuisine

Sake

Sake

Although Niigata’s output of sake, or “nihonshu” as it is known in Japanese...

Niigata Rice

Niigata Rice

In Japan, Niigata prefecture is famous as a production area of superior...

Hegi Soba

Hegi Soba

Hegi Soba uses buckwheat and Funori seaweed, unlike the usual Soba which...

Sushi

Sushi

Sushi fans know that the most essential building blocks of quality sushi...

Sasa Dango

Sasa Dango

This traditional sweet is a Japanese rice cake, or “Dango”, filled with red...

Ramen

Ramen

To ramen lovers in Japan, Niigata is one prefecture with 5 tasty ramens...

NIIGATA Spots

Niigata’s Breweries

Niigata’s Breweries

Niigata’s bitter cold winters lead to clear streams of melting snow...

Niigata Furusato Village

Niigata Furusato Village

If you’ve come to Niigata in search of delicious treats, Niigata Furusato...

Hanamachi Chaya

Hanamachi Chaya

Niigata boasts a historically preserved world of geisha to rival...

Onsen

Onsen

Niigata has some great options for onsen lovers. The Yuzawa area is...

Hoshi-Toge Rice Field

Hoshi-Toge Rice Field

Chosen as one of "Japan’s 100 best rural spots", terraced rice fields...

Bijin Bayashi Forest

Bijin Bayashi Forest

Bijin means beautiful woman, and the beech forests around Matsunoyama...

NIIGATA Events

Nagaoka Festival

Nagaoka Festival

Nagaoka Festival is usually held at the beginning of August for 3 days...

Tokamachi Snow Fesitval

Tokamachi Snow Fesitval

Although Sapporo's Snow Fesitval may be more famous, Niigata's Tokamachi...

Niigata Sakenojin

Niigata Sakenojin

Niigata Sakenojin was originally held in 2004 as a fifty's anniversary of...

How to Get to Niigata: Joetsu Bullet Train

Jyoetsu Bullet Train

Bullet train, or Shinkansen, is Japan’s high-speed trains, nicknamed for their appearance and speed. Joestu Bullet Train (Shinkansen) departs from Tokyo and pass the Echigo and Mikuni Mountain Ranges, which yield a panorama of rice fields before arriving in Niigata. It will take you to Niigata in just 1-2 hours!

some photos on this page by the courtesy of © Niigata Visitors & Convention Bureau

Hotel Things to Do HAnavi Flight