Become more beautiful from the inside!
Omotesando (organic food) SPOTS
In this issue we zoom in on “organic food” which is popular among people who are highly conscious of their beauty and health. We’ll be reporting on organic food SPOTS in the trend-leading city of Omotesando, where brand name shops and popular restaurants gather. （Top image: Daylesford Organic, Aoyama store)
One of the largest organic stores in the country
Natural House Aoyama Store
Above is a French marché type store interior. Below is the juice stand corner, extremely popular for the juices made on the spot using fresh ingredients!
One organic SPOT in Omotesando that you just can’t miss is Natural House. Boasting a history of over 30 years, it is a long-established market with 30 stores nationwide. Last year, in 2011, the main Aoyama store was completely renovated and it seems like their fan base is expanding even further.
“In addition to lifestyle magazines, we have recently had more interviews with mode fashion and men’s magazines as well. We feel that people who are not only conscious of their health but who also want to incorporate ethical concepts into their lifestyles are focusing more on organics. It just might be that the public’s standard of wealth is starting to change.”
Natural House also has a wide range of store brand products as well. The products we’ll be introducing here are only available at this store and are recommended as gifts should you have trouble choosing one.
There are 8 varieties of juice available at the stand. You can choose one based on your personal goals such as beauty, health care and more. This is a combination of apple juice with the “C-Shine”, that includes kiwi and parsley, topped with “cobon” (a fermented yeast). Ideal for people wanting beautiful skin. 400 yen
The deli corner is popular for being able to quickly and easily getting a hold of healthy organic food. In addition to prepared foods, there is also a wide variety of bento lunches as well. There is an extensive selection of Japanese menu items as well such as dishes that use konnyaku and takikomigohan (rice cooked with mixed ingredients). Prepared foods: 298 yen for 100g, etc.
Rice flour cookies made from a mix of organic flour and domestic rice flour. There are also Japanese flavors such as mattcha green tea that uses handmade mattcha. 399 yen
There are a wide variety of retort pouch rice products including 5 grain rice, brown rice and brown rice with red beans. 263 yen, etc.
There are also numerous organic cosmetics available as well. These are skin toners made from such things as sponge gourd and aloe, favored in Japan since ancient times as elements for beautiful skin. Of course the ingredients are all organic and of domestic origin! 2,730 yen for 150㎖, etc.
Basic skin care products and makeup cosmetics are available too. This series doesn’t use synthetic polymers, silicon, artificial coloring or artificial perfumes and is gentle on the skin. 25g base cream for 4,200 yen, etc.
Natural House Aoyama Store
3-6-18 Kita-aoyama, Minato-ku, Tokyo TEL: 03-3498-2277 Hours: 10am - 10pm
http://www.naturalhouse.co.jp/
Extremely popular among women and customers with children!
crayonhouse
Lunch and dinner are served buffet style. During lunch hours (11am - 2pm, from 10:30 on weekends and holidays), the prices are1,260 yen for adults and 630 yen for children (2-6 years old). For dinner (5:30pm - 11pm) the price is 2,000 yen for adults
Crayonhouse, also a long-established store, is store that embraces a safe and natural life from the perspective of women and children. From the B1 floor to the 3rd floor, in addition to the restaurant that uses organic ingredients, there is a wide selection of organic foods, cosmetics, cotton products, picture books and toys.
“I feel that in these last couple of years there has been an increase in people who are concerned about food safety and health. Our restaurant offers numerous menu items that abundantly uses vegetables and I hope that you will thoroughly enjoy the deliciousness of the in-season ingredients.”
This was the lunch menu on the day of our report. There are approximately 6 types of dishes for lunch and 9 for dinner, which change every day. Everything from the ingredients to the seasonings are organic!
On sale in the “vegetable market” next to the restaurant, are organic produce and food and detergents made from all natural ingredients. Baby food is also available. Vegetable paste 399 yen, etc.
The 3rd floor is mainly organic cosmetics and organic cotton products. The photo is of baby clothes that are gentle on the skin adorned with an image of the shop’s original character. T-shirt 2,600 yen, etc.
The store offers approximately 30 brands of cosmetics, one of the largest in Tokyo! Essential during the summer and fall are the herb based insect repellants that can be used on babies as well. 50㎖ 683 yen, etc.
crayonhouse Tokyo Store
3-8-15 Kita-aoyama, Minato-ku, Tokyo
TEL: 03-3406-6308 Hours: 1 - 3F 11am - 7pm / B1F Crayonhouse HIROBA Weekdays 11am - 11pm, Saturdays and holidays 10:30am - 11pm / B1F Vegetable market 10am - 8pm
http://www.crayonhouse.co.jp/
Enjoy organics from the UK, the home of organics, in Japan!
Daylesford Organic Aoyama Store
The photo is of the café on the 2nd floor. You can relax in this space that brings out the full texture of the white wood. The 1st floor is a café and grocery store.
Opened in 2010, the Daylesford Organic Aoyama Store hails from England, one of the leading countries in organics. Their only store outside of England is in Japan! Just like its sophisticated interior, the majority of the store’s fans are fashionable women conscious of beauty and lifestyles. When we asked the store...
“We call organic food, ‘real food’. We don’t artificially speed up the growth of vegetables or animals and so we raise them just as they would in a natural environment. This is why their flavors are rich and you’re able to enjoy the true taste of the ingredients. Being natural and simple is what makes true luxury.”
The tide that is organics will definitely continue to spread as people become more conscious of their health, beauty and lifestyles. If that’s gotten you interested, go and experience the Japanese organics SPOTS in Omotesando!
The signature menu item is the lunch set featuring cottage pie, an English home-style dish. The pie is filled with organic beef, millet and vegetables! 1800 yen
You can find organic dried fruits, seasonings, juice, tea and much more in the grocery store. The seasonings that don’t use any chemicals have a rustic taste.
The chutney, which can be used in a wide variety of ways such as by itself as a side for dishes or as a secret ingredient in dishes, is perfect as a gift. 300g 1,260 yen
Also on sale are detergents, hand lotions and other products made from all natural ingredients. Hand lotion 250㎖ 1,890 yen, etc.
Daylesford Organic Aoyama Store
1 & 2F La Porte Aoyama, 5-51-8 Jingumae, Shibuya-ku, Tokyo
TEL: 03-3486-0080 Hours: Grocery store 11am - 9pm ⁄ Café Weekdays, Sundays and holidays 11am - 10:30pm, Saturdays 11am - 10:30pm
http://www.daylesford.jp/
*The café will be closed in August due to renovations.
*Store products, prices and services may change.
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